“Walk into a Sephora or an Ulta today and you might notice an influx of a new demographic of shoppers: young teens or preteens. I don’t mean high school girls shopping for new mascara and concealer (been there!), but instead a much younger girl on the lookout for expensive skincare products. From cleansers and scrubs to retinol creams and vitamin C serums, increasingly younger girls are buying it all. But where did these #kidsatsephora come from and why are they here?
Adult women are now beginning to complain about the rise of these “Sephora Babies” — the preteens rummaging through beauty store shelves and destroying tester products and displays, all in the name of creating the perfect skincare routine. Teens with nary a wrinkle are also turning to products marketed as “anti-aging,” with harsh ingredients not meant for young skin. Meanwhile, those of us in our 20s or 30s are starting to obsess over how old we look. It’s no wonder teens believe they might do good to pick up a bottle of retinol cream before they start showing smile lines, too.”
Read more at Natural Womanhood.